Our Marketing Essentials course has been developed to give an insight to those new to marketing, an understanding of the concepts and processes involved in how a company effectively places itself and its products in the marketplace.
In today’s market, driving business forward is a tough and highly competitive game. Beating competitors and increasing profit is at the forefront of many business development plans – pushing marketing forward as a fundamental sales channel.
Lesson One
- Company case studies
- Marketing plan
- Getting to know the product
- The competition
- Getting to know the customer
- Customer profiles
Lesson Two
- How websites are designed…
